Francesca is a city store fit out for an entrepreneur and jewellery artist in the process of expansion and brand establishment. An existing tenancy in the centre of Hobart was chosen for the first franchise store.
The owner desired the fit out to be a defining brand statement for her established identity. An open, welcoming entry point is reinforced by a refined, black and white palette, adding timelessness and a sense of luxury to the retail store.
The purity of the interior invites the customer into a soft, light environment that encourages browsing and circulation. Internal planning and lighting gives a sense of space and freedom to move around the entire store, allowing intimacy with the merchandise. The neutral palette of the interior avoids overtaking the product and places emphasis on the colour and detail of the pieces. The rear wall treatment and side mirrors give depth and release to the interior.